What we do
How we work with multi-academy trusts.
As a dedicated education marketing agency, we support multi-academy trusts with strategic communications and marketing to help them meet their goals.
Whether you want to strengthen your trust’s reputation, support trust growth, improve stakeholder engagement or attract and retain exceptional staff, effective communications and marketing can make a measurable impact.
We work with multi-academy trusts across the UK, delivering tailored strategies that support trust-wide priorities and the individual identities of your schools.
Our marketing and communications services for multi-academy trusts
Our marketing and communications services for trusts are designed to support every stage of your journey, from insight and strategy through to delivery and ongoing support.
We work with prospective and existing schools, trust leaders, trustees and governors to create communications that build trust, strengthen engagement and support long-term success.
Find out more about the marketing and communications services we provide to multi-academy trusts below. Ready to chat about your project? Please get in touch.
Expertise
Strategic
Strategic marketing for trusts
Strategic marketing is at the heart of what we do.
We take time to understand your trust’s vision, priorities and challenges, supporting you to challenge assumptions and think about what your audiences care about.
We develop strategic marketing and communications plans that support trust growth, reputation management, stakeholder engagement and recruitment.
MAT brand development
Your trust brand is more than a logo – it underpins all you do.
We support trusts to sharpen or re-develop their brand so that they can connect with audiences in an authentic and intentional way.
We encourage you to think way beyond a beautiful logo (although we will create that too!) and understand brand as the foundation for all your communications, and encompassing vital elements such as vision, values and key messages.
We also understand the importance of balancing a strong trust identity, while enabling individual schools within your multi-academy trust to retain their own identities and character.
Market research and insight
As an experienced education marketing agency, we begin with insight.
We take a deep dive into your competitive landscape, identifying opportunities for you to stand out.
We carry out comprehensive desk research and carefully design interviews, focus groups and surveys that are detailed enough to give you the results you need, while avoiding ‘question fatigue’ from your stakeholders.
Management
Communications management
We can provide a fully outsourced communications and marketing function, managing everything from strategic planning and content creation through to digital communications and campaign delivery.
Whether you need long-term support or interim cover during recruitment, we can help. We become a trusted member of your team, ensuring you communications are aligned with your priorities.
Delivery
Trust website design and development
We don’t believe in one size fits all website design and create all our websites from scratch so we’re driven by your needs rather than our templates.
We understand the importance of balancing trust-wide consistency with showcasing the individuality of your schools.
Our websites are designed to engage key audiences including prospective staff, parents, trustees, governors and prospective schools.
We are experienced, pragmatic and cost-effective and understand how important it is for you to be able to update your own website if you want to. We offer comprehensive handovers and ongoing support so you never find yourself in a CMS-confusion on a busy day with nowhere to turn.
Social media for trusts
Social media is a key part of marketing and communications for multi-academy trusts.
We support you to gather insight so you can select the right channels to reach prospective staff, families, partners and the wider education community.
We work with you to plan, write and design your digital communications, and can also manage channels on your behalf.
Trust video and photography
High quality visuals help bring your trust’s story to life.
We create photography and video content that captures your schools, people and culture in an authentic and engaging way.
This could include trust overview videos, recruitment campaigns, leadership interviews, case studies, social media content and films supporting individual schools within your multi-academy trust.
We ensure you get maximum value for money by providing content in formats that can be used across the full range of print and digital channels, including your website and social media.
Design and print for trusts
We know that print still has a vital role to play in communicating your message.
We offer a full design service and work with you to create eye-catching, compelling print, from posters to leaflets to promote your school’s open day through to prospectuses, stickers and more.
Content creation for trusts
We write and design all the aspects of your communications where you need support. This could range from writing your prospectus, to drafting your new families handbook through to supporting with newsletter creation and website content.
We take time to understand your school so that everything we create is on-brand, on-message and appeals to your audiences.
Ready to work with our education marketing agency?
Whether you want to build your trust’s reputation, support growth, engage stakeholders or attract and retain great people, we’d love to help.
Our expert team covers all aspects of multi-academy trust marketing and communications, from strategy and planning through to implementation.
Get in touch to discuss your priorities and discover how we can help your trust
Case studies
Annie Blackmore
Executive Head, Mayesbrook Park School Alternative Provision
The Communitas team has given us a very professional and friendly service, and produced a brilliant website. They totally understood the brief and made useful recommendations to ensure that we’d thought of everything. Our organisation now has a first-class website that has been well-received by all stakeholders. My whole team has really enjoyed working with Communitas, and the relationship is ongoing.
Charlotte Raby
Letters and Sounds Revised Programme Developer, Little Wandle
I love collaborating with Communitas. They are willing to work incredibly hard to create clever, beautifully crafted digital content for us. The Communitas design team have brought the world of Wandle to life, always ensuring we have high-quality print resources often in very short time frames. I could not imagine Little Wandle without the Communitas team. They are integral to our success.
Claire Savory
CEO, GLA Trust
We have really enjoyed working with Communitas and have learnt so much along the way… for example, I have learnt that I can’t do marketing when I thought I could! Your insights, solutions and end results are excellent, and we are excited to get using it all. Your challenges and feedback were always VERY useful and professional.
Natasha Bell
Vice Principal, Skinners’ Academy
We were impressed by the commitment Communitas showed to truly understanding and getting under the skin of our culture. As a result, the new brand positioning framework has a real authenticity to it that shines through. Everyone across our school community is invested in it and proud of the story we are now able to share with the wider community.
Chris Stark
Senior Project Manager, Lion Academy Trust
I don’t know how they do it, but they always deliver even when the deadlines are really incredibly tight! Communitas has helped us to raise awareness of our schools through the school websites, media relations, newsletters and other comms channels, including social. We see Communitas as a key strategic partner and we will continue to access guidance and support from the team as the Trust and its schools grow and thrive.