What we do

How we work with multi-academy trusts.

As a dedicated education marketing agency, we support multi-academy trusts with strategic communications and marketing to help them meet their goals. 

Whether you want to strengthen your trust’s reputation, support trust growth, improve stakeholder engagement or attract and retain exceptional staff, effective communications and marketing can make a measurable impact.  

We work with multi-academy trusts across the UK, delivering tailored strategies that support trust-wide priorities and the individual identities of your schools. 

Our marketing and communications services for multi-academy trusts 

Our marketing and communications services for trusts are designed to support every stage of your journey, from insight and strategy through to delivery and ongoing support. 

We work with prospective and existing schools, trust leaders, trustees and governors to create communications that build trust, strengthen engagement and support long-term success. 

Find out more about the marketing and communications services we provide to multi-academy trusts below. Ready to chat about your project? Please get in touch. 

Expertise

Strategic

Strategic marketing for trusts

Strategic marketing is at the heart of what we do. 

We take time to understand your trust’s vision, priorities and challenges, supporting you to challenge assumptions and think about what your audiences care about. 

We develop strategic marketing and communications plans that support trust growth, reputation management, stakeholder engagement and recruitment. 

MAT brand development

Your trust brand is more than a logo – it underpins all you do. 

  

We support trusts to sharpen or re-develop their brand so that they can connect with audiences in an authentic and intentional way. 

We encourage you to think way beyond a beautiful logo (although we will create that too!) and understand brand as the foundation for all your communications, and encompassing vital elements such as vision, values and key messages. 

We also understand the importance of balancing a strong trust identity, while enabling individual schools within your multi-academy trust to retain their own identities and character. 

Market research and insight

As an experienced education marketing agency, we begin with insight.

We take a deep dive into your competitive landscape, identifying opportunities for you to stand out.

We carry out comprehensive desk research and carefully design interviews, focus groups and surveys that are detailed enough to give you the results you need, while avoiding ‘question fatigue’ from your stakeholders.

Management

Communications management

We can provide a fully outsourced communications and marketing function, managing everything from strategic planning and content creation through to digital communications and campaign delivery.

Whether you need long-term support or interim cover during recruitment, we can help. We become a trusted member of your team, ensuring you communications are aligned with your priorities.

Delivery

Trust website design and development

We don’t believe in one size fits all website design and create all our websites from scratch so we’re driven by your needs rather than our templates. 

We understand the importance of balancing trust-wide consistency with showcasing the individuality of your schools. 

Our websites are designed to engage key audiences including prospective staff, parents, trustees, governors and prospective schools. 

We are experienced, pragmatic and cost-effective and understand how important it is for you to be able to update your own website if you want to. We offer comprehensive handovers and ongoing support so you never find yourself in a CMS-confusion on a busy day with nowhere to turn. 

Social media for trusts

Social media is a key part of marketing and communications for multi-academy trusts.  

We support you to gather insight so you can select the right channels to reach prospective staff, families, partners and the wider education community. 

We work with you to plan, write and design your digital communications, and can also manage channels on your behalf. 

Trust video and photography

High quality visuals help bring your trust’s story to life. 

We create photography and video content that captures your schools, people and culture in an authentic and engaging way. 

This could include trust overview videos, recruitment campaigns, leadership interviews, case studies, social media content and films supporting individual schools within your multi-academy trust. 

We ensure you get maximum value for money by providing content in formats that can be used across the full range of print and digital channels, including your website and social media. 

Design and print for trusts

We know that print still has a vital role to play in communicating your message.

We offer a full design service and work with you to create eye-catching, compelling print, from posters to leaflets to promote your school’s open day through to prospectuses, stickers and more.

Content creation for trusts

We write and design all the aspects of your communications where you need support. This could range from writing your prospectus, to drafting your new families handbook through to supporting with newsletter creation and website content.

We take time to understand your school so that everything we create is on-brand, on-message and appeals to your audiences.

Ready to work with our education marketing agency?

Whether you want to build your trust’s reputation, support growth, engage stakeholders or attract and retain great people, we’d love to help.

Our expert team covers all aspects of multi-academy trust marketing and communications, from strategy and planning through to implementation.

Get in touch to discuss your priorities and discover how we can help your trust

Case studies

Little Wandle Letters and Sounds Establishing a clear brand voice, identifying target audiences and devising and implementing a marketing and communications strategy to reach and engage decision-makers in primary schools.
GLA Trust Creating a marketing strategy to support the GLA Trust’s growth ambitions. Focusing on three priority areas: pupil numbers, staffing and attracting new member schools.
Lion Academy Trust Supporting long-time client with a range of marketing and communications activities, from website design to copywriting and marketing strategy.
Get Career Confident Creating a campaign to engage parents, teachers and students across Sussex through social media, driving interested stakeholders to their website.
Fordingbridge PLC Highlighting Fordingbridge’s construction school canopy expertise to decision-makers within primary and secondary schools.
Mayesbrook Park School Building trust by creating a new brand, website and collateral to unite their multiple schools under a single identity and ethos.