Mayesbrook Park School
The London Borough of Barking and Dagenham’s Alternative Provision provides education and support for 11-16 year olds experiencing difficulties with their education in mainstream schools. Some students stay for months while others remain throughout their schooling.
Expertise provided
Research
Strategic marketing
Websites
The school came to us having just been rated as ‘Requiring Improvement’ at their Ofsted inspection. They were looking to build trust by creating a new brand, website and collateral that would unite their three schools under a single identity and an ethos that would help convince students, parents and wider stakeholders of the value of an AP education. We continue to work with Mayesbrook Park School; this is an example of just one of the projects we’ve delivered.
Authenticity was key to the success of this project. The new brand and ethos had to ring true with all who experienced the school and so we put research and co-creation at the heart of our design strategy.
Key stakeholders including governors, teaching staff, the Local Authority and referring schools were involved at each stage of the branding consultation to ensure the new identity created a sense of belonging and instilled confidence.
In-depth research uncovered confusion around the offering at each site as well as concerns around the curriculum and behaviour that we were able to tackle transparently in the new identity and website content. We also worked with staff from across the three campuses to develop a cohesive website strategy that would meet the requirements of Ofsted and address the aspirations of parents and students.
Finally, we ensured the new identity was applied across all communications platforms from email signatures to signage, to create a unified identity that everyone could feel pride in.
The impact
The new brand played a key role in renewing confidence, with Mayesbrook rated ‘Good’ by Ofsted in its most recent inspection and parental engagement across all three campuses at an all-time high.
Annie Blackmore
Executive Head, Mayesbrook Park School Alternative Provision
The Communitas team has given us a very professional and friendly service, and produced a brilliant website. They totally understood the brief and made useful recommendations to ensure that we’d thought of everything. Our organisation now has a first-class website that has been well-received by all stakeholders. My whole team has really enjoyed working with Communitas, and the relationship is ongoing.
