What we do
How we work with education or schools programmes.
We help education and schools programmes build their profile, reach the right audiences and drive participation through strategic, targeted marketing and communications.
Our marketing and communications services are designed to support every stage of your programme journey, from insight and strategy through to delivery and ongoing support.
We understand the education landscape and the pressures schools face, helping you communicate in ways that are clear, credible and meaningful to busy education audiences.
Find out more about the marketing and communications services we provide to education programmes below. Ready to chat about your project? Please get in touch.
Expertise
Strategic
Strategic marketing for education programmes
Strategic marketing is at the heart of what we do.
We take time to understand your programmes goals, audiences and challenges, supporting you to challenge assumptions and think carefully about what schools and educators need from your communications.
We develop strategic marketing and communications plans that support programme engagement, reputation building, stakeholder communications and long-term growth.
Market research and insight
As an experienced education marketing agency, we begin with insight.
We take a deep dive into your competitive landscape, identifying opportunities for your programme to stand out.
We also design interviews, focus groups and surveys that gather meaningful insight while avoiding ‘question fatigue’ from your busy education stakeholders.
Brand development for education programmes
Your brand is more than a logo – it underpins all you do.
We support education programmes to sharpen or develop their brand so that they can connect with audiences in an authentic and intentional way.
We encourage you to think way beyond a beautiful logo (although we will create that too!) and understand brand as the foundation for all your communications, and encompassing vital elements such as vision, values and key messages.
Management
Communications management
We can provide a fully outsourced communications and marketing function, managing everything from strategic planning and content creation through to digital communications and campaign delivery.
Whether you need long-term support or interim cover during recruitment, we can help. We become a trusted member of your team, ensuring you communications are aligned with your priorities.
Delivery
Education website design and development
We don’t believe in one size fits all website design and create all our websites from scratch so we’re driven by your needs rather than our templates.
We understand the importance of creating websites that are easy for schools and educators to navigate, while clearly communicating the value and impact of your programme.
Our websites are designed to engage key audiences including school leaders, teachers, parents, partners and funders.
We are experienced, pragmatic and cost-effective and understand how important it is for you to be able to update your own website if you want to. We offer comprehensive handovers and ongoing support so you never find yourself in a CMS-confusion on a busy day with nowhere to turn.
Social media for education programmes
Social media is a key part of marketing and communications for education programmes.
We support you to identify the right channels and content to engage schools, educators, partners and the wider education sector.
We work with you to plan, write and design your digital communications, and can also manage channels on your behalf.
Video and photography for education programmes
High quality visuals help bring your programme to life.
We create photography and video content that communicates your impact in an authentic and engaging way.
This could include programme launch films, event coverage and social media content.
We ensure you get maximum value for money by providing content in formats that can be used across the full range of print and digital channels, including your website and social media.
Design and print for education programmes
We know that print still has a vital role to play in communicating your message.
We offer a full design service and work with you to create eye-catching, compelling print, from posters to leaflets to promote your school’s open day through to prospectuses, stickers and more.
Content creation for education programmes
We write and design all the aspects of your communications where you need support.
This could include website copy, programme resources, newsletters, campaign messaging, case studies, presentations, awards entries and stakeholder communications.
We take time to understand your organisation so that everything we create is on-brand, on-message and aligned with your vision and values.
Ready to work with our education marketing agency?
If you’re looking to raise awareness, reach more schools, drive participation or increase the impact of your education programe, we’d love to help.
We are an expert team covering all aspects of education programme marketing and communications, from strategy and planning right through to implementation.
Get in touch to discuss your programme and discover how we can support you.
Case studies
Annie Blackmore
Executive Head, Mayesbrook Park School Alternative Provision
The Communitas team has given us a very professional and friendly service, and produced a brilliant website. They totally understood the brief and made useful recommendations to ensure that we’d thought of everything. Our organisation now has a first-class website that has been well-received by all stakeholders. My whole team has really enjoyed working with Communitas, and the relationship is ongoing.
Charlotte Raby
Letters and Sounds Revised Programme Developer, Little Wandle
I love collaborating with Communitas. They are willing to work incredibly hard to create clever, beautifully crafted digital content for us. The Communitas design team have brought the world of Wandle to life, always ensuring we have high-quality print resources often in very short time frames. I could not imagine Little Wandle without the Communitas team. They are integral to our success.
Claire Savory
CEO, GLA Trust
We have really enjoyed working with Communitas and have learnt so much along the way… for example, I have learnt that I can’t do marketing when I thought I could! Your insights, solutions and end results are excellent, and we are excited to get using it all. Your challenges and feedback were always VERY useful and professional.
Natasha Bell
Vice Principal, Skinners’ Academy
We were impressed by the commitment Communitas showed to truly understanding and getting under the skin of our culture. As a result, the new brand positioning framework has a real authenticity to it that shines through. Everyone across our school community is invested in it and proud of the story we are now able to share with the wider community.
Chris Stark
Senior Project Manager, Lion Academy Trust
I don’t know how they do it, but they always deliver even when the deadlines are really incredibly tight! Communitas has helped us to raise awareness of our schools through the school websites, media relations, newsletters and other comms channels, including social. We see Communitas as a key strategic partner and we will continue to access guidance and support from the team as the Trust and its schools grow and thrive.