Get Career Confident
Funded by the Careers and Enterprise Company and the brainchild of Sussex Learning Network and Elev8Careers, Get Career Confident provides careers information and advice to students, teachers and parents across Brighton and Hove, and parts of Sussex.
Expertise provided
Brand development
Content creation
Social media
Video and photography
Websites
Communitas won a competitive pitch to launch Get Career Confident in 2019, creating the new brand and delivering an initial 12-month campaign against defined KPIs.
The challenge was to reach young people with relevant, timely and engaging careers information – at school, through their parents and teachers, and increasingly through the social media channels they use every day.
What began as a launch campaign has developed into a long-term partnership. Communitas continues to support Get Career Confident with its marketing and communications, creating engaging content and resources for students, parents and teachers and helping the programme develop new ways of reaching its audiences.
Our work has included managing and growing social media activity, developing campaign content and educational resources, supporting the website and creating new initiatives designed to help young people explore their future options.
These have included Greener Careers Sussex, a bespoke online resource helping young people discover careers and pathways within the growing green economy, and What Next?, a programme of careers events and resources helping young people explore education, training and employment opportunities and make more informed decisions about their next steps.
The impact
Since 2019, Get Career Confident has grown into an established source of careers information and guidance for young people across Sussex.
Communitas has supported that journey from the original brand launch through to today’s ongoing programme – helping Get Career Confident engage students, parents and teachers, grow its audiences across social media and develop accessible, visually engaging careers resources.
Our long-standing partnership means we understand both the programme and its audiences, enabling us to respond quickly, develop new ideas and ensure communications remain focused on Get Career Confident’s wider objectives.
160,000+
page views of the Get Career Confident website
53,000+
users of the Get Career Confident website
184,000+
views of 325 videos on YouTube
Charlie Field
Project Lead, Get Career Confident
We greatly appreciate the support Communitas has provided in developing and delivering our Get Career Confident programme. Their educational expertise has helped us grow our student, parent and teacher audiences through engaging social media content and high-quality resources. Throughout, they have remained focused on our objectives, helping us achieve our goals. Responsive, professional and always a pleasure to work with, they consistently deliver excellent work to a very high standard.
