Fordingbridge PLC
Fordingbridge, a specialist design and build contractor, supplies schools, garden centres and visitor attractions with bespoke canopies, shelters and walkways.
Expertise provided
Communications management
Content creation
Social media
Video and photography
Exhibition materials
Websites
Fordingbridge, a specialist design and build contractor, supplies schools, garden centres and visitor attractions with bespoke canopies, shelters and walkways.
We won a competitive pitch to support Fordingbridge to raise awareness of their bespoke canopies to target customers within schools, as well as garden centres and sports facilities.
We created a targeted programme of support to highlight their expertise to key audiences, demonstrate their 50+year history, outstanding design and the insights each of their team brings.
We focused on increasing their brand awareness among key sectors to drive sales enquiries, including engaging headteachers and school business managers for their education products. Our multi-channel marketing plan covers website, social media, Google Ads, PR, advertising and direct marketing.
We designed, wrote and built a new website to ensure standout against competitors and attract new audiences, commissioned videography and droneography to capture the impressive nature of their builds in schools, garden centres and sports facilities.
We also created a targeted email campaign, launching a new monthly newsletter to keep leads warm, while also creating specialised sector emails to go directly to target audiences such as headteachers and business managers in schools.
We’ve updated their social presence, ensuring regular posts to cover all topics and work that the team are carrying out.
The impact
Within the first six months we saw significantly improved engagement with the new website receiving increased time on site, regular brochure downloads and potential customers using a new ‘request a quote’ feature.
Our regular newsletters all have higher than industry average open rates and click throughs, and Fordingbridge’s presence on social media channels increases weekly, with followers growing to 3,200 and engagement ranging from 8-9%.
16%
increase in social media followers within 1 year
KPI keywords
ranking top of first page on Google across all business sectors
20+
enquiries for new business per month on new website
Stephen Toone
Managing Director, Fordingbridge
The work Ken and his team at Communitas has undertaken for us has been nothing short of transformational. Their expertise in marketing and communications has helped us raise awareness of our bespoke canopies across key sectors, from schools to garden centres and sports facilities. Their targeted approach, from a new website to engaging content and digital campaigns, has driven real results—ensuring our brand stands out and reaches the right audiences.
