Lion Academy Trust
Lion Academy Trust is a multi-academy trust of 10 schools, including primary and secondary provision, for whom we provide ongoing support around a range of marketing and communications solutions, from website design to copywriting and marketing strategy.
Expertise provided
Communications management
Social media
Strategic marketing
Websites
We have partnered with Lion Academy Trust for over a decade, most recently supporting the launch of a brand-new primary academy in Maldon, Essex. Our strategic work focused on driving interest from parents to attend open days and make Limebrook Primary their first choice for Reception.
Working closely with the Limebrook Primary School and Nursery team, we created a campaign to attract families to open events, build the school brand and drive admissions to a school that was still being built.
We designed a website abd ran a social media campaign across X, Facebook and Instagram to share helpful information about the school and its admissions process. We also engaged parents and carers through monthly newsletters and secured covereage for the brand new school in local newspapers.
The impact
Our messaging resonated with parents and carers, with social media followers increasing by 20%. The school’s open events were regularly fully booked and they exceeded their target for applications by the admissions deadline. The school was oversubscribed on opening in its first year.
Fully booked
Open events for a school still in the process of being built
Oversubscribed
Limebrook Primary School was oversubscribed in its first year of opening, exceeding its target for applications by the admissions deadline
20%
increase of social media followers
Chris Stark
Senior Project Manager, Lion Academy Trust
I don’t know how they do it, but they always deliver even when the deadlines are really incredibly tight! Communitas has helped us to raise awareness of our schools through the school websites, media relations, newsletters and other comms channels, including social. We see Communitas as a key strategic partner and we will continue to access guidance and support from the team as the Trust and its schools grow and thrive.
