After successfully supporting two national Department for Education English Hubs to launch a phonics video lesson series during lockdown, Communitas has been retained to support its further roll-out.

Letters and Sounds for Home and School is a nationwide phonics programme aimed at schools across England. Communitas was hired to support all aspects of branding and communication, including marketing communications to schools and parents, managing a youtube channel and website and supporting with resources design and production plus a social media campaign.

Says Account Director Hannah Jefferies: 'The first Letters and Sounds for Home and School lesson series was produced and promoted at pace in March to support parents with home learning during lockdown. Working with a team of senior leaders from within schools and other phonics experts our role was to quickly translate their ambition to into an attractive, reliable resource that was easy for parents to find and use. The lessons have proved hugely popular, with almost 40,000 parents subscribed to the youtube channel within the first few months.'