Funded by the Careers and Enterprise Company and the brainchild of Sussex Learning Network and Elev8Careers, getcareerconfident.co.uk provides careers information and advice to students, teachers and parents across Brighton and Hove, and parts of Sussex.
Communitas won a competitive pitch to launch the new brand and run a 12-month multi-channel campaign linked to defined KPIs and with the key objectives of reaching students at school, via their parents and when browsing social media on their own with relevant, timely and engaging careers content.
In 2019 we consulted with a range of stakeholders to develop the Get Career Confident name and brand. We then went on to design a small website with a limited number of signposting and information pages with the bulk of the content being targeted via Instagram, Facebook, Twitter and YouTube to reach our different audiences.
Our creative content strategy has included creating specific campaigns around Halloween and in December we ran an advent calendar on Instagram highlighting various career opportunities linked to the Christmas period such as farming, event management and fashion.
Future plans include student social media takeovers and a campaign linked to World Autism Awareness Week in March.