School marketing plans

Define your objectives, plan your school marketing and create content to persuade and engage your audiences 

Work with us on a school marketing plan which defines the target audiences for your state-maintained or independent school, identifies your school’s influencers and devises ways to reach them with effective print and digital admissions marketing. Recruit more students and build your school’s positive reputation through an impactful school marketing plan which features the right mix of school social media, a great school website, events and excellent stakeholder relationships.

If part of your school marketing plan includes branding or re-branding, we offer low cost school and multi-academy trust brand solutions, which include clear onboarding guidelines to ensure that your school or MAT’s new identity is rolled out effectively through school signage, prospectus, website and all other school or multi-academy trust communications.  

Our great value marketing plans for schools include research into your competitive environment, finding out what current and prospective families think of your school, as well as horizon scanning to identify future opportunities and threats. We present our plans as practical action points, which means you can deliver marketing in-house where you have the capacity, in order to maximise your budget.

Discover more about our marketing plan work for schools in our case studies below.

Get in touch using the form here or give us a call on 01273 006 000.

Get in touch to find out more about Creative school marketing plans with impact | Communitas PR

Case studies

Digital marketing campaign offering careers advice and support to students, parents and teachers
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Get Career Confident
Complete school branding, marketing and PR campaign to launch and fill places in a brand new independent school
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Radnor House
Parental engagement strategy for primary school including school social media strategy and new website design and build.
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Chesterton Primary School
School marketing plan and digital marketing consultancy to increase student numbers and raise the school's profile
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Sarah Bonnell Secondary School
Comprehensive school admissions marketing strategy for brand new primary school
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EESA Primary School
Market research to inform our school marketing strategy and brand refresh for all-through independent day school
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Our Lady of Sion School Worthing
Design and build of a brand new website for a multi academy trust catering for children with SEND
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MacIntyre Academies Trust