GLA Trust
The GLA Trust, a multi-academy trust in Gloucestershire, appointed us to develop a strategic marketing and communications framework to support its growth ambitions.
Expertise provided
Brand development
Research
Strategic marketing
The Trust identified three key priorities: increasing pupil numbers, attracting and retaining high-quality staff and engaging prospective member schools.
As the Trust evolved, there was a need for a clearer and more cohesive identity that would align its schools around a shared vision, strengthen stakeholder understanding and support future growth ambitions.
Our approach
We began with a discovery and insight phase to build a detailed understanding of the Trust’s culture, reputation and communications challenges.
Through workshops, interviews and stakeholder engagement, we identified opportunities to strengthen communications, support growth and create greater consistency across the Trust.
Our work included:
- Reviewing and developing the Trust’s vision, values and key messaging.
- Developing audience journeys for key stakeholder groups.
- Developing a strategic communications and marketing plan to support future growth.
- Recommending and reshaping a refreshed Trust brand identity.
- Delivering communications training for headteachers to support more consistent stakeholder engagement.
The impact
Following the initial strategy project, the GLA Trust commissioned us to further refine and develop its brand identity, resulting in a refreshed and modernised visual identity and a comprehensive set of brand guidelines that were embedded across the Trust.
The Trust now has a clearly defined new vision statement, messaging framework and brand identity that guide how the organisation communicates internally and externally. This has created greater consistency across Trust communications while helping schools and colleagues articulate ambition, values and purpose with greater confidence and clarity.
With a stronger strategic identity and unified communications framework in place, GLA is better positioned to support future growth, strengthen stakeholder engagement and communicate consistently across its member schools.
Trust-wide vision
developed through extensive stakeholder engagement
Refreshed brand
embedded across the Trust and its schools
Clear messaging
creating consistency across all communications
Claire Savory
CEO, GLA Trust
We have really enjoyed working with Communitas and have learnt so much along the way… for example, I have learnt that I can’t do marketing when I thought I could! Your insights, solutions and end results are excellent, and we are excited to get using it all. Your challenges and feedback were always VERY useful and professional.
