Skinners’ Academy

Skinners’ Academy is a secondary school with sixth form situated in Woodberry Grove, London. Although thriving, the school came to us aware of a need to further grow its reputation in an increasingly competitive London landscape of dwindling pupil numbers and highly sought after secondary options.   

We worked closely with the school’s senior leadership and teaching teams to discover and distil what makes the Skinners’ Academy offer unique. Onsite visits, competitor analysis, messaging workshops with staff and governors, and a parent survey informed the creation of a brand positioning and messaging framework that would enable the school to stand out in a competitive landscape. 

The impact

Compelling and clear short and long-form messaging has empowered the school to tell its story and convey its unique impact across its website, social channels, marketing collateral and media materials in a memorable and imaginative way. The result? The school’s recent Open Day was its most popular in years and each of its social channels has seen an increase in engagement since the project completed.