Shaw Education Trust

Shaw Education Trust is a growing multi academy trust of primary and secondary mainstream and special schools sponsored by the disability charity Shaw Trust.  They came to us wanting a cohesive, compelling new online identity that would communicate the trust’s commitment to opportunity for all, in a way that would also enable the individual schools within the trust to retain their cherished identities.  

To ensure that the Trust’s schools were seen as a united family we created core content to be used across all Trust websites. We also created a set of design templates that could be adapted by any school wanting an enhanced website.  

This approach enabled schools to create their own unique platforms, whilst ensuring consistency of brand identity. 

A new onboarding process incorporating marketing training empowered all new schools coming into the trust to use the new trust brand, to bring their site into line with the rest of the family of schools and to be able to regularly update their own sites and social channels with dynamic, engaging content.  

The impact  

Since the creation and rollout of Shaw Education Trust’s new brand identity, many of the trust’s school websites have been singled out for praise in Ofsted inspections. They’ve also reported that the websites have been well received by parents and other community members, demonstrating the benefits of a cohesive and consistent brand identity.