We incorporate a strong marketing research element, designed to get to the heart of students’ motivations, and capture their responses to your own and competitors’ marketing activities.
We also interrogate the reasons why students choose to study elsewhere and why they drop out.
We use a full range of marketing research tools from street surveys to focus groups, postal questionnaires to round-table discussions and present our results in a way that is easy for you to interpret and use. We include a detailed breakdown of students’ media and leisure habits – including their use of online social networks and their broadcast choices.
We can also conduct a competitors’ analysis which interrogates the communications output of similar organisations or institutes.
The communications audit, combined with our commentary and strategic recommendations, can be fed into your marketing strategy to ensure that every piece of marketing activity and spend is well-targeted and effective to both recruit and retain students.
Communitas is a small team of committed individuals with a wealth of educational and research experience. We have worked with Government departments, local education authorities and more than 40 Academies as well as a range of schools and colleges. Our client list includes Lambeth College, Sibelius Software, Croydon Enterprise, The Bridge Academy, Hackney and the Royal Academy of Engineering.
If you would like to have a confidential chat with us about your recruitment and retention challenges please call us on 020 7924 7555 or drop us an email at hannah.jefferies@communitas-pr.co.uk. If you would like to read more about our education work, click on the links above.
Communitas has worked with sixth form colleges, schools and
Academies to develop and deliver communications audits.