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TASIS The American School in England

Strategic marketing and communications review and recommendations

Communitas won a three-way competitive pitch to undertake a strategic marketing and communications review for international school, TASIS the American School in England. This was followed by a detailed set of recommendations and an implementable action plan. With target families located both in the United States and across the rest of the world, TASIS England was looking for recommendations around messaging, positioning and tactics that would appeal to this diverse audience, as well as being highly visible to them on digital channels.

Headmaster Michael McBrien said: 'It has been a pleasure working with Communitas, and all of us at TASIS greatly appreciate the time and talents that you all have put into the marketing review and associated recommendations. We are confident that the changes and suggestions put forward by Communitas will make a positive difference in our profile, accessibility, and outreach efforts.'

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