Park View Educational Trust
Reputation management around a local story that gained national and international media interest
Park View Educational Trust was responsible for the running of three schools in Birmingham which were part of the ‘Trojan Horse’ investigations involving, amongst others, Ofsted and the Education Funding Agency. Faced with an unprecedented level of media interest, the Trust commissioned Communitas to provide reputation management advice and support. We provided a 24/7 press office service for local, national and international media. We assisted the Trust to prepare a number of explanatory statements and arranged press conferences to give their live reaction to Ofsted reports into their three schools and subsequently to announce the resignations of Trust members.