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MacIntyre Academies Trust

Creating compelling online presence to drive growth for new multi-academies Trust and its first Academy

Multi-Academies Trust website and social media

MacIntyre – a new multi-academies Trust for special schools and alternative provision -commissioned us to create a compelling website to promote the benefits of joining the Trust.

The Trust was keen to create an accessible ‘face’ of the MAT and we created Matt, an animated boy, who has since become the symbol of the Trust. He appears on the homepage of the website as part of an animation and is featured on each internal page to maintain brand consistency.

We designed the site responsively to ensure it works well across all devices, and built it with a user-friendly content management system to enable the client to update it as needed.

The website has been well-received by Local Authorities, other providers of services for children with SEN and also parents of those children.

We also managed MacIntyre Academies Trust Twitter account for six months to boost their presence amongst key professionals working in the autism field as well as the local communities for each of their academies. We raised the profile of the Trust amongst a variety of autism and learning disability spokespeople, from national charities to regional support networks. We also had regular dialogues with prospective parents for the academies and provided a space for any questions to be asked and answered promptly. 

Measurement and evaluation

We trebled their followers and increased the number of times tweets had the opportunity to be viewed – impressions were increased by 1936.29%. Our average engagement was 4% and consisted of retweeting, profile views and mentioning the Trust in external tweets.

Endeavour Academy website

As well as supporting their short term social media needs we were also commissioned to create a brand new website for the Trust’s first school, Endeavour Academy. The brief from the Trust was to create a website that reflected the branding of both the Trust and the Charity. They also wanted to make sure that the website was accessible to all, including people who found reading words difficult.

To tackle this we used a symbols tool called Widgit Point. This tool enables users to hover their cursor over any word and be shown a picture that depicts the text. We’ve also created a quirky meet the team page to show the personality of the Endeavour team members. The website is totally mobile-friendly to ensure that it is widely accessible as well as being good search engine optimisation practice following Google’s mobile-friendly update.

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