Loyola Preparatory School
A strategic re-focus on benefits of boys' education
We were invited in by the governing body at Loyola Prep School to pitch for a range of marketing support. Loyola, an independent boys' school, based in Essex and rated as Outstanding, wanted a total refresh of its marketing materials. We provided a comprehensive marketing strategy which identified opportunities for the school to engage with prospective parents in and around the area, both face to face and online using social media.
We revamped the school logo which was created over 50 years ago, designed and built a brand new website, which included a parent-only login area. To add interest to the website we created a set of short films of the boys talking about different aspects of the school. We also arranged a photo-shoot at the school, as well as designing and writing the school's new prospectus.
The marketing refresh has played a vital role in improving communications with current parents, as well as leading to a significant increase in admissions interest from prospective parents.