Living Streets – Walk once a Week
Marketing strategy workshops to drive schools' engagement
After a competitive pitch Communitas was hired by national walking charity Living Streets to help develop a comprehensive marketing strategy for its schools' work. The charity was clear from the outset that it favoured a collaborative approach in order to develop capacity for future projects.
We designed and delivered two interactive day-long workshops. In workshop one we explored the principles of effective marketing strategies, and then in workshop two developed a comprehensive 12 month tactical plan, focusing on promoting their year-round Walk once a Week scheme. Reports following each workshop ensured that Living Streets had a full record of discussions and conclusions for future reference.
Living Streets Schools Engagement Coordinator Cassie Madge says:
'Communitas have helped us to develop a comprehensive marketing to schools strategy. The depth of research and level of insight that went into the final recommendations was impressive, as was their ability to really understand our objectives as an organisation.
'We have thoroughly enjoyed working with and learning from Communitas. As well as demonstrating a wealth of expertise in the education sector, the team were creative, resourceful and extremely patient with us.'
Living Streets have since re-hired Communitas for further marketing and market research work.