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Ellen Wilkinson School for Girls

A targeted admissions campaign establishing the school's strong 40 year track record

Ellen Wilkinson School for Girls wanted an eye-catching admissions campaign that sold the unique benefits of the school. We created a modern, accessible design for admissions materials, which included a new prospective parents’ microsite and a flyer. We discovered that the school was 40 years old and also suggested a #fabat40 social media campaign to allow their supportive alumni and other members of the community to tweet and post their memories and congratulations. Aligned to this we recommended a dedicated section on their school website to record their #fabat40 pledges to the community to underline the key role the school has played locally for the past 40 years. A number of other targeted activities were recommended to target local primary schools and to ensure that prospective parents were kept engaged in the crucial period from submitting their admissions form to their child starting at the school in Year 7.

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